GamesUp42 was founded by
Igor Ivchenko and Mikhail
Akulov, two entrepreneurs
who brought together their diverse
backgrounds to create a novel
business concept.

Igor has launched and managed international ventures in online payments, games, and equity investment management, fast food and FMCG (fast-moving consumer goods). Mikhail launched and continues to run a global producer and distributor of board games. All these successful ventures provided the GamesUp42 co-founders with the necessary financial resources and the unique perspectives of the gaming industry to launch and grow the company to what it is today.

Story Behind
GamesUp42 Name

The Hitchhiker’s Guide to the Galaxy by Douglas Noël Adams is one of Igor’s and Mikhail’s favorite books. In the book the number 42 is the "Answer to The Ultimate Question of Life, the Universe, and Everything". When creating the name for the new company, Igor and Mikhail thought of this number as a witty reminder of the ambition and drive behind the group of companies.

Our mission

Deliver a full ecosystem of world-class services for the gaming industry by pursuing a holistic and quality-driven approach to developing gaming products and delivering collateral services.

Our Values

We strive to build life-long partnerships with companies that we invest in, making their executive teams part of our joint team.
We invest in businesses only when we are confident in their success.
Pride in
We ensure quality in all our products through technological solutions, efficient management and customer engagement.
Integrity and
We treat our customers and business partners with the utmost respect and integrity in all our business dealings and interactions – from personal data management to age restrictions, financial compliance, respect for diversity and equal employment opportunities.